Privacy Policy
This Privacy Policy explains what information SmileMerit collects when you use our website, how we use it, and the choices you have. By using the site, you agree to the practices described here.
1. Who we are
SmileMerit (“we,” “us,” or “our”) operates an independent online directory that helps people compare teeth-whitening dentists and providers across the United States. The site is operated by Saycheese. You can reach us at support@getsaycheese.com.
2. Information we collect
Information you give us
- Details you enter into search or contact forms, such as your ZIP or postal code, city, the service you are looking for, and any name or email address you provide.
- Messages you send us by email or through a form.
- If you subscribe to updates, your email address.
Information collected automatically
- Standard log data such as your IP address, browser type, device type, referring page, and the pages you view.
- Cookies and similar technologies used to run the site and understand how it is used (see Section 5).
3. How we use your information
- To operate the directory and return relevant provider listings for your search.
- To respond to your messages and requests.
- To send updates or marketing emails where you have asked to receive them (you can unsubscribe at any time).
- To measure and improve site performance, content, and usability.
- To detect, prevent, and address security issues, fraud, or abuse.
- To comply with legal obligations.
4. How we share information
We do not sell your personal information. We share it only in these limited situations:
- Service providers. Companies that help us run the site and communicate with you — for example, email delivery, analytics, and hosting providers — process information on our behalf and only for those purposes.
- Affiliated brand. Where you choose to explore an at-home whitening option, you may be directed to SayCheese, an affiliated brand (see our Disclaimer). Any information you submit on that separate website is governed by its own privacy policy.
- Legal reasons. When required by law, or to protect the rights, safety, or property of SmileMerit, our users, or others.
- Business transfers. In connection with a merger, acquisition, or sale of assets, subject to this Policy.
5. Cookies and analytics
We use cookies and similar technologies to keep the site working, remember preferences, and understand aggregate usage through analytics tools such as Google Analytics. You can control cookies through your browser settings; disabling them may affect how parts of the site function.
6. Your choices and rights
Depending on where you live, you may have the right to access, correct, delete, or restrict the use of your personal information, and to opt out of certain processing. Residents of California (CCPA/CPRA) and other regions may have specific rights, including the right not to be discriminated against for exercising them. To make a request, email us at support@smilemerit.com. You can unsubscribe from marketing emails at any time using the link in the email.
7. Data retention
We keep personal information only as long as needed for the purposes described here, to comply with our legal obligations, resolve disputes, and enforce our agreements.
8. Children’s privacy
The site is not directed to children under 13, and we do not knowingly collect personal information from them. If you believe a child has provided us information, please contact us and we will delete it.
9. Third-party links
The directory links to third-party websites, including provider websites and affiliated brands. We are not responsible for the content or privacy practices of those sites. Review their policies before providing any information.
10. Changes to this Policy
We may update this Policy from time to time. When we do, we will revise the “Last updated” date above. Significant changes will be highlighted on this page.
11. Contact us
Questions about this Policy or your information can be sent to support@smilemerit.com.