How SmileMerit creates whitening guidance.
SmileMerit content should be useful, cautious, transparent, and built around real user decision needs.
Editorial principles
Content should explain choices clearly, avoid hype, and separate educational guidance from advertising.
Dental claim standards
Avoid guarantees, universal safety claims, or unsupported before-and-after promises.
Corrections
Users and providers can report outdated or incorrect information through the corrections page.
Built to help users choose with more confidence.
Independent
SmileMerit is designed as a comparison platform, not a clinic or single-provider promotion.
Structured profiles
Provider pages organise services, fit, location, and profile completeness in a consistent way.
Responsible guidance
Content is educational and does not replace advice from a qualified dental professional.
Clear disclosures
Sponsored placements and paid relationships should be clearly labelled and separated from editorial guidance.