What SmileMerit verification means.
Verification should build trust without overstating what SmileMerit has confirmed.
What we may review
Business identity, location information, provider category, service categories, profile completeness, and provider-supplied updates.
What verification does not mean
Verification is not a clinical endorsement, does not guarantee results, and does not replace a dental consultation.
Provider updates
Providers can request corrections, claim profiles, or submit updated service details for review.
Built to help users choose with more confidence.
Independent
SmileMerit is designed as a comparison platform, not a clinic or single-provider promotion.
Structured profiles
Provider pages organise services, fit, location, and profile completeness in a consistent way.
Responsible guidance
Content is educational and does not replace advice from a qualified dental professional.
Clear disclosures
Sponsored placements and paid relationships should be clearly labelled and separated from editorial guidance.